| |
FAQ | Why Affluent Austin
| Pricing Info
| Design Specs
One of the main aspects that sets Affluent Austin apart from our competition
is that we always feature a beautiful arts group on our cover card. (Our
client list includes the Austin Symphony, Ballet Austin, the Blanton Museum
of Art, One World Theatre, the UT Performing Arts Center, the Austin Lyric
Opera, and the Austin Museum of Art, among others.) The reason for this
is twofold. One, it gives us instant credibility with the homeowner/ consumer.
They open our mailer because it does not look like the other mailers.
The arts group in the cover position adds to the high-end image and makes
it something that they want to receive in their homes. Consequently, you,
the advertiser, gets better results because your message gets seen and
read. Not thrown away like “junk mail”. Our homeowners do
not consider it “junk mail” how could they when we have the
Symphony or the Ballet on our cover? The window position of our mailer
always features a high-profile Austin restaurant and is always an eye-catching
ad. (Zoot, Shoreline Grill, Aquarelle are just a few examples.)
We mail to the top 60,000 most expensive homes in Travis county. This
makes Affluent Austin very targeted and very cost effective. Unlike other
forms of media, such as television, newspapers, radio or magazines that
use a "shotgun" approach to advertising by hitting the masses,
we target ours to reach a very specific group of consumers. With Affluent
Austin every advertising dollar you spend reaches your most qualified
potential customer.
We are local, like our advertisers, and we strongly support local arts
groups and businesses. Thus you can interact with us on a more personal
level and receive a higher quality of service.
We seek to cultivate and maintain strong relationships with our clients
and strive to provide our advertisers with the best customer service available.
At Affluent Austin, we are proud to offer the highest quality of ads,
along with the most cost effective method of getting your message to the
affluent homeowner for your best results.
|
|
